We design custom communication experiences and solutions around your goals. Most clients start by telling us they “want a website,” but this could include branding and logo design, information architecture, SEO, social media strategy, ecommerce and more. In the end, you need a virtual storefront to engage, inform, and delight your audiences. We can help you find the best and best-looking solution for your unique needs, all fully compatible on a range of devices.
Research & Strategy
let’s make a plan: Discovery, Analysis and User Research
We want to get to know you; your brand, your audience, and your mission. We can help you identify and refine your goals by answering questions like what are your marketing objectives? What is the competitive landscape? What are the industry standards? What is your audience seeking? Through analysis and user research, we define the functionality and design direction your website needs to serve you and your audience
Stuff like: Data Analysis, Surveys, Competitive Landscape, Focus Groups
Information Architecture
Let’s Lay it Out
Your website begins to take shape! We define functional requirements, identify page templates, and determine site organization and navigation.
Stuff like: Sitemaps, Wireframes, Process Flows, and Functionality Prototyping
Design
let’s make it look pretty: Branding, User Interface and Visual Design
We always say “your brand is more than just a logo;” it is your personality, your voice, and your message to your audience. We can help you define your brand from, yes, logo design and typography, to a more detailed style guide, to a full brand book – a document that serves as the guiding principles for your organization. A high visual aesthetic establishes your credibility and authority in your field. This is “you” out there.
Stuff like: Custom Web Design, Responsive Design, Logo Design, Style Guide
Development
let’s build it: Content Management Systems
Your business is changing and evolving. You need to be able to change your website along with it to let your audience know all the great stuff you are doing. Boxcar builds almost all of its websites on one of the two most popular Content Management Systems; Drupal and WordPress. We want to enable our clients to create, publish, and schedule updates. What’s more, these are both free and open-source which means they will grow and expand as technology changes.
Stuff like: WordPress, Drupal, eCommerce, Mobile Compatibility, ADA / Section 508 WCAG Accessibility Compliance, Tableau, Database Integration, Custom Programming, Cross-browser Testing
Delivery & Launch
let’s launch this puppy: training and quality assurance
Congratulations on your new website! At the conclusion of the project, we will hand-off all deliverables and design elements. Boxcar Studio has experience with a variety of hosting environments. We are happy to provide a hosting solution for you, or work with your IT staff to host your site. Boxcar Studio has experience with a variety of hosting environments. We tailor our training sessions for you and your staff based on their technical expertise and desire to control various aspects of the site. Time to deploy your new site to the world!
Stuff like: Social Media Integration, QA Testing, Training, Hosting, Search Engine Optimization, W3C, Metrics
Some Common Questions
What do you think is important for every project?
Brand: Your brand is more than your logo. Your website must reflect your personality and your message, creating an engaging and trusted resource for your audience.
Practical Solutions: We find the most efficient yet effective solutions for your staff and your budget while still meeting your specific requirements.
Content Management Systems: We want to put you in the driver’s seat and ensure you have the tools you need to manage and grow your website over time.
Responsive Design: Browsing devices are evolving, and your site needs to be accessible on a variety of devices. We build all of our sites on an adaptive framework to ensure the best viewing experience for your audience.
Accessibility: Although specific ADA requirements may change for each project, we are always mindful of the various audiences who may be interacting with your site.
Wait, what is a Content Management System?
We want to give you the power to update and maintain your website, that’s why we prefer to build all of our sites on a content management system. A CMS allows you to publish, edit and modify content from an online interface, perfect to manage workflow in a collaborative environment. That’s why we tout WordPress and Drupal (both popular CMSs), but have experience with many more. Give us a call for more details.
