Matthaei Botanical Gardens and Nichols Arboretum

Working with the MBGNA team, we wanted to create a design that was as beautiful as the gardens themselves. Boxcar conducted multiple focus groups during the initial discovery phase of the project. These focus groups helped the team understand the audiences using the site and their needs. We determined the main goals for the site build were to prominently differentiate between Botanical Gardens and the Arb, as well as address each of their varying audience types from general visitors, to researchers and donors.




Discovery, Strategy, Information Architecture, Design, Development

Ann Arbor, MI
University of Michigan

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