strategy & research


Project Planning & Management


You've already envisioned the perfect site, down to the last pixel - but aren't sure how to make it happen. Or maybe you've decided that your company could benefit from a website but are overwhelmed with everything that's involved in creating an online presence. Boxcar Studio can help deliver your ideas to the web by providing direct oversight and project management as well as individual planning services to address everything from schedule and cost to selecting outside vendors or third-party services.
Not sure how your existing site compares to other companies' - both in your industry and beyond?


Competitive Analysis


Wondering if your competitors have been successful online? Boxcar Studio can perform detailed analysis of how your organization is positioned among its peers as well as how your site stacks up against some of today's top online brands. After reviewing your site we'll furnish a comprehensive list of recommendations on how it might be improved - both in the short-term and looking forward to your next major redesign.

Market Research


Our team always takes a user-focused approach to design, but you may wish to develop more qualitative data to test specific elements of your site or its overall usability. Boxcar Studio can assemble a variety of focus groups to test your site before, during, and/or after the design. Through observation, targeted questions or statistical analysis we can test a color, a logo or even an entire interface.

Information Architecture


The groundwork for any site is the information you need to convey to your audience and how that information is organized. Boxcar Studio can help you map out your content, designing unified websites that are easy to use, manage and expand. With elegant navigation, intuitive structure, and strong design, our sites work for you and your visitors.
Just like constructing a skyscraper, your site needs a blueprint for the story you want to tell.

Web Analytics


Boxcar Studio can compile statistical analysis of visitors to your site and/or recipients of your e-marketing campaign. We can determine effective marketing efforts by tracking visitors' click-throughs and their behavior on your website. We’ll also help you improve content by identifying the most popular areas of your site to better understand your visitors’ interests and needs.